The Challenge:
To design unique and interactive test drive vouchers for Housing Bank's Elite VIP customers.
The Solution:
Three concepts with physical and digital brand interactions.
Concept #1
This concept uses a horizontal foldable card envelope which showcases the front and rear end of the car model. Inside the envelope is a pocket holding a cardboard key and a text which states 'Exchange this key to Test Drive Luxury'. The intention is for the customer to walk into the car dealership and be able to easily switch the cardboard key for the actual one that goes with the car they are to test drive.
Concept #2
This concept uses a pull-out envelope and when pulled a key appears in front of the customer containing a QR code to scan. Once scanned, the QR code redirects the customer to a 'Push to Start Engine' page, where a test drive may be scheduled through the customer’s mobile phone.
Concept #3
This concept uses a simple card which has the text 'Test drive the test drive' on the front and a QR code on the back. Once the code is scanned, the customer is redirected to a 'Push to Start Engine' page, then to a 360-degree panoramic interactive view of the car interior.